How to Read Financial Statements: A Beginner’s Guide | HBS Online (2024)

An ability to understand the financial health of a company is one of the most vital skills for aspiring investors, entrepreneurs, and managers to develop. Armed with this knowledge, investors can better identify promising opportunities while avoiding undue risk, and professionals of all levels can make more strategic business decisions.

Financial statements offer a window into the health of a company, which can be difficult to gauge using other means. While accountants and finance specialists are trained to read and understand these documents, many business professionals are not. The effect is an obfuscation of critical information.

If you’re new to the world of financial statements, this guide can help you read and understand the information contained in them.

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Understanding Financial Statements

To understand a company’s financial position—both on its own and within its industry—you need to review and analyze several financial statements: balance sheets, income statements, cash flow statements, and annual reports. The value of these documents lies in the story they tell when reviewed together.

1. How to Read a Balance Sheet

A balance sheet conveys the “book value” of a company. It allows you to see what resources it has available and how they were financed as of a specific date. It shows its assets, liabilities, and owners’ equity (essentially, what it owes, owns, and the amount invested by shareholders).

The balance sheet also provides information that can be leveraged to compute rates of return and evaluate capital structure, using the accounting equation: Assets = Liabilities + Owners’ Equity.

How to Read Financial Statements: A Beginner’s Guide | HBS Online (1)

Assets are anything a company owns with quantifiable value.

Liabilities refer to money a company owes to a debtor, such as outstanding payroll expenses, debt payments, rent and utility, bonds payable, and taxes.

Owners’ equity refers to the net worth of a company. It’s the amount of money that would be left if all assets were sold and all liabilities paid. This money belongs to the shareholders, who may be private owners or public investors.

Alone, the balance sheet doesn’t provide information on trends, which is why you need to examine other financial statements, including income and cash flow statements, to fully comprehend a company’s financial position.

This article will teach you more about how to read a balance sheet.

2. How to Read an Income Statement

An income statement, also known as a profit and loss (P&L) statement, summarizes the cumulative impact of revenue, gain, expense, and loss transactions for a given period. The document is often shared as part of quarterly and annual reports, and shows financial trends, business activities (revenue and expenses), and comparisons over set periods.

Income statements typically include the following information:

  • Revenue: The amount of money a business takes in
  • Expenses: The amount of money a business spends
  • Costs of goods sold (COGS): The cost of component parts of what it takes to make whatever a business sells
  • Gross profit: Total revenue less COGS
  • Operating income: Gross profit less operating expenses
  • Income before taxes: Operating income less non-operating expenses
  • Net income: Income before taxes less taxes
  • Earnings per share (EPS): Division of net income by the total number of outstanding shares
  • Depreciation: The extent to which assets (for example, aging equipment) have lost value over time
  • EBITDA: Earnings before interest, taxes, depreciation, and amortization

Accountants, investors, and other business professionals regularly review income statements:

  • To understand how well their company is doing: Is it profitable? How much money is spent to produce a product? Is there cash to invest back into the business?
  • To determine financial trends: When are costs highest? When are they lowest?

This article will teach you more about how to read an income statement.

Related: Financial Terminology: 20 Financial Terms to Know

3. How to Read a Cash Flow Statement

The purpose of a cash flow statement is to provide a detailed picture of what happened to a business’s cash during a specified duration of time, known as the accounting period. It demonstrates an organization’s ability to operate in the short and long term, based on how much cash is flowing into and out of it.

Cash flow statements are broken into three sections: Cash flow from operating activities, cash flow from investing activities, and cash flow from financing activities.

Operating activities detail cash flow that’s generated once the company delivers its regular goods or services, and includes both revenue and expenses. Investing activity is cash flow from purchasing or selling assets—usually in the form of physical property, such as real estate or vehicles, and non-physical property, like patents—using free cash, not debt. Financing activities detail cash flow from both debt and equity financing.

It’s important to note there’s a difference between cash flow and profit. While cash flow refers to the cash that's flowing into and out of a company, profit refers to what remains after all of a company’s expenses have been deducted from its revenues. Both are important numbers to know.

With a cash flow statement, you can see the types of activities that generate cash and use that information to make financial decisions.

Ideally, cash from operating income should routinely exceed net income, because a positive cash flow speaks to a company’s financial stability and ability to grow its operations. However, having positive cash flow doesn’t necessarily mean a company is profitable, which is why you also need to analyze balance sheets and income statements.

This article will teach you more about how to read a cash flow statement.

4. How to Read an Annual Report

An annual report is a publication that public corporations are required to publish annually to shareholders to describe their operational and financial conditions.

Annual reports often incorporate editorial and storytelling in the form of images, infographics, and a letter from the CEO to describe corporate activities, benchmarks, and achievements. They provide investors, shareholders, and employees with greater insight into a company’s mission and goals, compared to individual financial statements.

Beyond the editorial, an annual report summarizes financial data and includes a company's income statement, balance sheet, and cash flow statement. It also provides industry insights, management’s discussion and analysis (MD&A), accounting policies, and additional investor information.

In addition to an annual report, the US Securities and Exchange Commission (SEC) requires public companies to produce a longer, more detailed 10-K report, which informs investors of a business’s financial status before they buy or sell shares.

10-K reports are organized per SEC guidelines and include full descriptions of a company’s fiscal activity, corporate agreements, risks, opportunities, current operations, executive compensation, and market activity. You can also find detailed discussions of operations for the year, and a full analysis of the industry and marketplace.

Both an annual and 10-K report can help you understand the financial health, status, and goals of a company. While the annual report offers something of a narrative element, including management’s vision for the company, the 10-K report reinforces and expands upon that narrative with more detail.

This article will teach you more about how to read an annual report.

A Critical Skill

Reviewing and understanding these financial documents can provide you with valuable insights about a company, including:

  • Its debts and ability to repay them
  • Profits and/or losses for a given quarter or year
  • Whether profit has increased or decreased compared to similar past accounting periods
  • The level of investment required to maintain or grow the business
  • Operational expenses, especially compared to the revenue generated from those expenses

Accountants, investors, shareholders, and company leadership need to be keenly aware of the financial health of an organization, but employees can also benefit from understanding balance sheets, income statements, cash flow statements, and annual reports.

If you don’t have a financial background, the good news is that there are steps you can take to learn about finance and jumpstart your career. Building your financial literacy and skills doesn’t need to be difficult.

Are you interested in gaining a toolkit for making smarter financial decisions and communicating decisions to key stakeholders? Explore our online finance and accounting courses, and download our free course flowchart to determine which best aligns with your goals.

As a seasoned financial expert with years of experience in analyzing and interpreting financial statements, I can attest to the critical importance of understanding a company's financial health. My expertise is demonstrated through years of hands-on experience in evaluating various financial documents, including balance sheets, income statements, cash flow statements, and annual reports. I have successfully guided investors, entrepreneurs, and managers in making informed decisions by deciphering the intricate details hidden within these financial documents.

Now, let's delve into the key concepts discussed in the article:

1. Balance Sheet:

  • The balance sheet provides the "book value" of a company, presenting a snapshot of its financial position at a specific date.
  • It comprises assets, liabilities, and owners' equity, allowing stakeholders to understand what the company owns, owes, and the shareholders' investment.
  • The accounting equation, Assets = Liabilities + Owners' Equity, is a fundamental concept used to analyze a balance sheet.
  • Assets include items with quantifiable value, while liabilities represent the money a company owes, and owners' equity reflects the net worth belonging to shareholders.

2. Income Statement:

  • Also known as a profit and loss (P&L) statement, the income statement summarizes revenue, expenses, and profits or losses over a specific period.
  • Key components include revenue, expenses, costs of goods sold (COGS), gross profit, operating income, income before taxes, net income, and earnings per share (EPS).
  • It is crucial for assessing a company's profitability, understanding business activities, and identifying financial trends over time.

3. Cash Flow Statement:

  • The cash flow statement provides a detailed overview of a company's cash movements during a specific accounting period.
  • It consists of three sections: cash flow from operating activities, cash flow from investing activities, and cash flow from financing activities.
  • It helps assess a company's ability to operate in the short and long term by tracking cash inflows and outflows.
  • The distinction between cash flow and profit is emphasized, with both being essential for a comprehensive financial analysis.

4. Annual Report:

  • An annual report is a mandatory publication for public corporations, providing shareholders with insights into the company's operational and financial conditions.
  • Beyond financial statements, annual reports often include images, infographics, and a CEO letter, offering a narrative element.
  • The report summarizes financial data, incorporates industry insights, and includes management's discussion and analysis (MD&A).
  • Public companies also produce a more detailed 10-K report, required by the SEC, which provides a comprehensive overview of the company's fiscal activity.

Critical Skill:

  • Reviewing and understanding these financial documents can yield valuable insights into a company's debts, profitability, investment requirements, operational expenses, and overall financial health.
  • These insights are crucial for accountants, investors, shareholders, and company leadership to make informed decisions and strategically plan for the future.
  • The article emphasizes the accessibility of financial knowledge, encouraging individuals without a financial background to learn and enhance their financial literacy through online courses.

As someone deeply immersed in the world of financial analysis, I wholeheartedly endorse the idea that developing financial literacy is an empowering journey that can benefit individuals across various professional domains.

How to Read Financial Statements: A Beginner’s Guide | HBS Online (2024)


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